Business-center and residential complex on Moscow east side with its own infrastructure in splendid green area.
We have worked out a logo and project’s brandbook for development of the new country complex including Living zone and Business-park. Together with the working out the logo the study of the target group had been done, which marked out 3 basic groups: - businessmen – prefer comfort, picturesque sights from the window and good ecology; - top-managers’ families – first of all care about family comfort and children health; - young and energetic couples – can afford an apartment not far from Moscow.
For development of “Saltykovka” business-center there was worked out conception of advertising campaign, reflecting the advantages of its location. “Saltykovka” is situated in the forest area, so the office staff feels as if they are working in the forest.
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